How to create a clear vision for your business
Let’s start off by looking at the meaning of the word “vision”. Very simply, it means “to see”. And so, the logical question is what do we want to see for our business? What do we want to see happen? What shape and form do we want our business to take? What results would we like to see?
Sounds simple enough, but the reality is that an unbelievably large number of entrepreneurs don’t create a vision. They don’t take the time out to reflect. They don’t ask themselves what it is that they want “to see” happen in 1 years’ time, 5 years’ time or even 10 years’ time. Have you?
And it doesn’t matter how passionate you are, it doesn’t matter how great your service or product is, it doesn’t even matter if you feel like you were born to run this business … those are all great things BUT we need balance. We need to balance the enthusiasm and the passion with a clear vision to help you and your business move forward.
Unfortunately what often happens with passionate and creative entrepreneurs is that this sense of passion gets diluted by overwhelm. The drive and inspiration takes a knock when your business doesn’t automatically fly and when the feeling of moving around in circles becomes all too familiar.
I’ve been there.
I know the feeling of having a thousand ideas but struggling to focus on one.
I know how it feels to be filled with passion and purpose, but struggle to move forward.
I know what it feels like to become despondent and depressed, wondering if this is really what you should be doing with your life.
Luckily, there’s hope. Creating a clear vision is such an important stepping stone to starting and running a successful business.
Not just any old vision – a clear vision; a vision that aligns with you and your soul purpose, a vision that inspires you and excites you, a vision that acts as a beautiful bright spotlight leading you through the tough times. Because that is how powerful a clear and meaningful vision can be. It literally helps root down the foundation of your business and it’s that foundation that helps you navigate stormy weather.
So, how do we create a clear and meaningful vision?
1. Clear your head.
We want to create a vision, a dream – something magical and inspiring – something true to you – something that comes from your heart and soul. So, we need to get into a space of alignment where inspiration will flow easily. It’s very difficult to dream up a vision when you are feeling stressed and under pressure. And often, it is at these times that creating a vision becomes so critical. If this how you feel right now, then I urge you to clear your head before you start creating a vision and plan to move forward because planning from a negative mindset is counterproductive.
Now, different people achieve this in different ways. Some might choose to go for a run, others might prefer to journal, others might find a long drive calming and others might choose to meditate. What works for you? Think about what activity helps you destress and feel good.
In a nutshell, we want to do what feels good and then create a clear and meaningful vision.
Once your head is clear and you are feeling good, it’s time to dream. Yup, you heard me – dream!
This is supposed to be fun, people. Not boring. I have worked with many teams in the past to help create company vision and mission statements, and in the beginning, I am always surprised by the level of boredom and disinterest people have. It’s like trying to rev an engine that is about to die – it’s hard work to get them motivated, but in the end, the magic of dreaming up an inspirational and meaningful vision always win.
Dreaming is key. Not thinking. Dreaming.
So, how do you dream? Again, there are many ways – but here is a short process for you:
- Close your eyes, breathe in and out; as you do this relax your body.
- Give yourself permission to dream and open up to inspiration.
- Imagine how it would FEEL to be fully supported by your business.
- Breathe in each feeling into every part of your body.
- Imagine how you would spend your days if your business supported you completely.
- Allow yourself to daydream and visualize yourself doing what makes you happy.
- Keep breathing in and out.
- Now, imagine your business thriving. What do you see? Take note of who is in your dream and what is happening.
When you are finished, take a pen and paper and answer these journal prompts:
- When my business is thriving, I see ….
- When my business is thriving I feel …
- When my business is thriving, it allows me to …
- When my business is thriving, it creates a meaningful impact by …
3. Write it down
When you have taken the time to allow your dreamy vision to form, write it down. Write down as much as you can, even if it makes no sense. Allow the words to flow onto the page without censorship. Once you have written from your heart, it’s time to structure it. Create a story that allows you “to see” your business in the future.
4. Cushion your dreamy vision with your why
If you have read Simon Sinek’s “Start with Why”, he talks so clearly about the importance of getting clear on your why.
So many businesses start with WHAT, moving on to HOW and never give their WHY a second thought.
So, what is your why? It’s the driving force behind your business. It’s why you do what you do. Think about it. Why did you start your business? What motivated you? What was is that you were dreaming of when the initial idea popped into your head? What was it you wanted to reach for?
Now, look back at your vision and make sure it’s cushioned and in alignment with your big beautiful why.
5. Commit to it
It’s time to commit darling. Really commit. Ask yourself if this vision that you dreamt up is what you want? If it is, then it is time to commit to achieving it.
Some ways to cement your commitment:
- Write your vision down, sign it and hang it up where you can see it.
- Connect into your vision every morning and affirm your commitment.
6. Declare it
Declaring your vision helps you cement your foundation and is another way of committing to doing what it takes to reach your dream. When you have a clear vision, cushioned in a clear why, your business has the foundation and strength needed to help you move forward. So, open an email, send a whatsapp or write a blog – but whatever you do, declare it with passion. This is your business after all – it’s time to give it the attention and love it deserves!
Good luck, lovely people!
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