Unless you’ve been keeping up-to-date with Facebook since its launch in 2004, you might not know just how much it’s actually moved forward to today. What once was a shell structure of friending, poking and limiting status updates is now a simply magical platform for networking and growing your business online.
After 11 years (just let that sink in), Facebook is still the coolest kid on the block which means it can re-design whenever it pleases. Sometimes as business owners, figuring out social media can be a real time-cruncher . Well, we’re here to show you a few hidden tricks to help make the most of what Facebook has to offer. Okay, so they might not be hidden, but these sure are some overlooked features that’ll make posting content a whole lot easier.
Here’s what to know:
1. You can schedule directly from Facebook
It’s pretty simple and it’s a lifesaver for businesses managing their own social media profiles. Ditch the tedious job of posting content manually two or three times per day. You’re still able to create your regular posts, but instead of hitting send you can schedule it for a few hours later. Or days. Or weeks. Or months (you get the point). Pretty rad!
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Do realise this though: Facebook is a narcissist. The more content scheduled through Facebook the better. This means that posting through similar social media management platforms like Buffer and Hootsuite won’t be as effective for the simple reason that Facebook prioritizes Facebook scheduled posts over other scheduled posts. Facebook likes Facebook giving it the power to choose which of your posts are made visible to Fans’ timelines and which will fall by the wayside.
2. You can optimize your images for mobile
More and more people are beginning to access the Internet from their mobile devices and are increasingly turning away from the PC, relying on solely on their phones or tablets for access to the online world. Facebook has over 1 Billion users and roughly 750 Million of those access the network through mobile devices.
With 75% of all users accessing Facebook via mobile devices, it’s a no-brainer to make sure all your content is optimised for mobile viewing.
Want to know how?
- Make your captions easy to read (160 characters or less)
- Take advantage of mobile advertising (Facebook adverts created specifically for mobile)
- Size your timeline images so that they are optimised for mobile viewing
If you aren’t sure how to, we have created a template for you that is already sized correctly. Just click below to download it.
3. You can get super specific in your targeting using Custom Audiences
Custom audiences are just that. A hand-picked custom audience that you can target. Did you know, for example, that you can continue marketing to users who have visited your website AFTER they have clicked off your website?
If someone has been browsing around your website, the chances are pretty good that they are a potential lead. And once they have clicked off, they are lost. With Facebook’s custom audience feature, you are able to put yourself in front of them as they browse through their timeline, keeping you top of mind and closing the gap between having a potential lead and having a potential client.
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There are so many ways to create custom audiences in Facebook that the topic deserves its own blog post (keep a look out!).
4. Visuals win over Text
People are visual beings which is why integrating images into your content is an extremely important factor in achieving interaction with your Fans. 90% of information transmitted to the brain is visual and is processed a lot faster that text. Why is this awesome? Because it’s an easy way for you to get your brand’s message across with very little effort. It’s a surefire way to increase engagement and improve sales growth. And hey, it’ll also liven up your newsfeed with something other than the typical status update.
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Facebook also prioritises images posts over text posts. That means there’s more chance of your Fans seeing posts that are image based rather than just text alone. Get those visuals rolling!
Here are a few resources for you to create an image hassle free:
5. The Page and Audience Insight features provide invaluable info
This is a good one. Essentially Facebook’s Insights tools enables you to track your page’s activity and your current audience respectively. What’s the point? It helps you understand who your audience is and what they want. What more could you need? If you look at the image below you can see a breakdown of our Fans, giving us more insight into who we should be targeting with our content.
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Now that we’ve unearthed a few overlooked wonders that Facebook has to offer, it’s your turn to give them a go. Let us know how it goes.